Youtube pays its YouTube creators over $30 billion over three years, or, if you want to put it another way, they paid a $30 billion budget on a massive amount of content that will continue to make them residual revenue for months, even years.
The question is this, why risk putting up money to pay for big budget films when you can get people to create content with minimal upfront investment on your part?
From www.nasdaq.com
2021-08-27 11:42:00
Excerpt:
Alphabet‘s (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube is sometimes forgotten as a formidable player in the streaming content category. Industry giants Netflix (NASDAQ: NFLX) and The Walt Disney Company (NYSE: DIS) are getting most of the spotlight.
Nevertheless, YouTube maintains a large share of viewership hours. Its business model is different from Netflix and Disney, primarily because nearly all of the content on YouTube is created by users, otherwise known as creators. Let’s look at how the services compare and what the growth of YouTube could mean for Netflix and Disney.
