“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”
– Edward Bernays, Propaganda, 1928
Introduction
The relentless attack of globalists and communists is on freedom. One of the most remarkable things about this assault is that few people indeed realize that they are being controlled and manipulated en masse for devious ends.
The answer is propaganda.
This article will expose the roots, science, history, and methods of propaganda in order to clearly reveal how propaganda is being weaponized today and what can be done to successfully resist it.
A. The Roots Of Modern Propaganda
Propaganda works through channels of information, such as education, media, Hollywood, social media, business, and government, to subtly change the ideas, beliefs, and actions of entire groups of people, manipulating them into exchanging rational, independent thinking for mass emotion and groupthink.
What is propaganda? – The father of modern “public relations” (aka, propaganda), Edward Bernays, saw propaganda as the “conscious and intelligent manipulation of the organized habits and opinions of the masses.” Bernays was a double nephew to the father of modern psychology, Sigmund Freud, for whom he possessed a lifelong admiration.
In The Crowd, author Le Bon recommended, “A crowd is only impressed by excessive sentiments. Exaggerate, affirm, resort to repetition, and never attempt to prove anything by reasoning.”
Le Bon also stated, “The orators who know how to make an impression upon them always appeal in consequence to their sentiments and never to their reason. The laws of logic have no action on crowds.”
Le Bon outlined three stages: submergence, contagion, and suggestion. First, in submergence, individuals in the crowd lose their individuality. Second, in contagion, individuals are unconsciously swept away by the crowd’s emotion and ideals, which spread like a disease. Third, in suggestion, the crowd develops a unified identity. It is in this stage that a charismatic, trusted leader can easily insert himself as part of the crowd’s identity.
B. How Bernays Used Propaganda
Edward Bernays brought together the theories of Freud, Le Bon, and Trotter, and applied them with devastating effect to the science of mass manipulation.
Shortly after the United States entered World War I, Bernays (then in his 20s) was hired by the Committee on Public Information (CPI) to help sell the American people on the war “to bring democracy to Europe.
Bernays aimed to increase sales for the American Tobacco Company’s Lucky Strike cigarettes by marketing to a new demographic – women. Bernays promoted the ideal of thinness, suggested that women smokers were prettier and slimmer than non-women smokers, and employed medical “experts” who advised smoking over sweets.
100 years ago, the average American ate a light breakfast consisting of coffee, a roll, and orange juice. All of that changed after Bernays went to work to increase bacon sales for the Beech-Nut Packing Company. Bernays assembled a “study” of 4,500 doctors, led by his agency’s internal doctor, to recommend that Americans eat heavier breakfasts. The American public followed the advice of these “experts,” and Beech-Nut’s profits soared.
C. Propaganda And Hitler
Adolf Hitler stated, “By clever and persevering use of propaganda, even heaven can be represented as hell to the people, and conversely the most wretched life as paradise.” Hitler’s Minister of Propaganda, Paul Joseph Goebbels, was an avid admirer of Edward Bernays’s methods and applied Propaganda with deadly success. Hitler’s regime used the Reichstag Fire to consolidate power. The Night of Broken Glass was weaponized to whip up racial tensions.
In their book, Propaganda and Persuasion, historians Jowett & O’Donnell summarize Hitler and Goebbels’s basic principles of propaganda.
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Avoid abstract ideas – appeal to the emotions.
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Constantly repeat just a few ideas.
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Use stereotyped phrases.
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Give only one side of the argument.
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Continuously criticize your opponents.
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Pick out one special “enemy” for special vilification.
D. Modern Avenues Of Propaganda
- Education
- Media
- Hollywood
- Big Tech
- Public Health
- Corporate America
- Popular Culture
American citizens have fallen for lie after lie since the days of Edward Bernays. With historical hindsight, today’s propaganda is clear for all who wish to see it. Globalists can only establish tyranny by first eliminating freedom of thought and freedom of speech. It is not too late. We can reject all forms of propaganda, defend free speech, and awaken others.
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