Imagine if you had all the key ingredients to create almost any combination of potential beverages your heart would desire. Imagine pressing a few buttons and creating, from the same machine (just add water), a whole range of beverages. That reality could be coming to a home near you thanks to a company called Cana that claims to be developing the technology that could do just that.
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We know we can print an infinite number of beverages from a few core flavor compounds. We know we can do this across many existing beverage categories — juice, soda, hard seltzer, cocktails, wine, tea, coffee, and beer. Consumer taste testing panels score our printed beverages at the same or better taste levels as commercially available alternatives. Our hardware designs will print beverages quickly and accurately. Our pricing and the footprint of our hardware can yield significant savings and advantages for most households.
We’ve also realized that we can reimagine the beverage industry from the ground up. Our focus is not about mimicking existing beverages, but rewriting and inventing entirely new beverage categories, delivering radically different brands, and enabling creators to develop their own beverage brands digitally.
