PGC – It appears that Amazon is set to move into the brick and mortar business on a much-larger scale than it has today. Amazone has announced its plans to open up massive department stores to rival Walmart, and it will begin its experiment in California, where it hopes it can quickly expand across the US and then the World.
Some believe the move is not about wanting to become a department store business, but it’s more about two things, eliminating brick and mortar competition and, more importantly perhaps, gathering more data to enhance its online business, which it fully intends on remaining its major focus.
What it intends on doing with that is not just about enhancing its online super department store, but about creating new digital products and services so that it can one day even rival Google, Facebook, and Twitter. Amazon Social could be just around the corner, well, not literally, but don’t be surprised to see such a move soon after these department stores start to spread.
In the 90s cartoon show Rocko’s Modern Life, the whole town was essentially owned by the only corporation around, Conglomo. It’s slogan was simply “We own you.” Perhaps Amazon’s Jeff Bezos watched that show in the 90s (It was an adult-themed show) and rather than coming away from it like most of us did (Conglomo sucks and such a thing is an abomination to all things good and decent), I think perhaps Bezos came away from that whole exchange thinking, “One day, I too might be a Conglomo.”
After Killing Department Stores, Amazon Now Plans to Make Department Stores
From futurism.com
2021-08-21 16:30:48
Tony Tran
Excerpt:
In an almost cruel twist of irony, Amazon is allegedly planning on opening large physical stores akin to department stores in the near future.
These brick-and-mortar locations will allow customers to purchase clothes, electronics, kitchen appliances, and more, according to The Wall Street Journal. The ecommerce and web hosting giant is slated to first open their department stores in California and Ohio.
The Amazon stores are expected to occupy roughly 30,000 square feet. That’s smaller than your typical Macy’s or Target, but are about in line with recently opened department stores from Nordstrom, the WSJ reports.
Amazon’s push for more brick-and-mortar stores such as their bookstores can all be brought back to one dark yet simple reason: data.
As it stands, the tech giant is lagging behind Facebook and Google when it comes to the digital ad industry…….
Read Full Article
