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Paul Gordon Collier- Big News from Google today, as the social media/tech giant has just announced that the requirement to use your real name on google + is no longer required.  This requirement proved particularly irksome to businesses seeking to set up youtube accounts.  They were required to set up a real user name that would then limit the other members of their social media team who might have access to this account.

Other limits on google+ because of this policy included users who wished to make comments on youtube and not have their real names appear.  The requirement has long been a pet peeve for social media marketers.

From Google +:
When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names. 

Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use. 

We know you’ve been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.

Social Media Marketers will rejoice in this news, as will those who like to use unique usernames  like they do on twitter.  Will this be enough to help the social media platform move to a more prominent place in the social media hierarchy?  That remains to be seen.