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The free market advocacy group, Americans For Prosperity, is rolling out an ad blitz against Obamacare in a rapid-response communication after the Supreme Court ruled to uphold Obamacare.

The ad, “Not A Tax”, features Obama’s own words, when the President claimed that the penalty for not buying health care insurance was “not a tax.” The now dubbed tax represents the single greatest tax increase in American history.

Free market advocates plan on stressing and characterizing this tax increase through a drumbeat of communications, including efforts by groups like AFP.

According to AFP President Tim Phillips, his organization had planned a number of different responses to the ruling.

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