Jim DeLorenzo is vice president of Octagon Digital, the standalone digital unit of the world’s largest sports marketing firm, Octagon, Inc., which represents more than 800 athletes worldwide and advises startups focused on the sports industry. He is also the founder of Twackle.com, a Twitter-based news aggregation service focused on the sports vertical.

One of the truly great aspects of sports fandom is that it is inherently social. It’s just no fun cheering by yourself. Fans want to be around other like-minded fans, regardless of whether

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